Branding
the Region
Current businesses
and residents need to understand and be reminded of the positive
qualities of the region and why businesses and residents choose
to live and invest here. A regional brand will clarify who we
are as the southwest region, which will instill pride, a positive
attitude, increased investment, regional collaboration and growth.
A regional brand will create “clarity with attitude”
A brand statement will help tell a powerful story about the
unique diversity and confidence that is the southwest. This
initiative seeks to establish a brand that is easily adaptable
and flexible so as not to create confusion amongst other stakeholders
and or partners.
A committee was formed
in December 2006 and embarked on an awareness campaign across
the southwest to talk about what branding is, what the benefits
are to a regional identity and to receive commitment from the
region to move forward on the actual development of a brand.
A funding proposal was drafted and secured support of $14,550
from 24 funding partners.
Current Status:
The Branding Team met, once again, in October to go over the
final Branding Report and decide whether to move the project
into a second phase. It was unanimously agreed, that the
feedback that was received showed that there were definite benefits
to the development of a regional branding project. Such
an initiative would serve to collaboratively promote the numerous
assets and competitive advantages of the southwest region.
To review the the
feedback that was received from the region in phase I click
on the final branding report below.
Click
below and visit our Branding website to provide us your input
or have some of your questions answered.
What
is the Southwest Saying?
FINAL
Branding Report - Phase I
What's
in the media on Regional Branding?
Promoting
Southwest Saskatchewan to the World
January
30, 2007
A
Regional Brand...Is One Needed?
February
26, 2007
Special Thanks to
our funding partners:
| 
 
Town of Assiniboia
Town
of Kyle
Town
of Leader
Town
of Burstall
Town
of Central Butte
Town
of Shaunavon
Town
of Ponteix
Town
of Rockglen
Town
of Gull Lake
Town
of Ogema
Village
of Frontier
RM
of Carmichael
RM
of Deer Forks
RM
of Gull Lake
RM
of Happyland
RM
of Miry Creek |
| |
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Branding
Action Team – Regional Branding Project
Lead:
Sandra Blyth, Project Manager, Action Southwest
Leaders/Support:
- Et Binette, Mayor, Town of Ponteix
- Pat Billiard, Town of Shaunavon
- Mark Frison, CEO, Cypress Hills College
- Dallas Gislason - Regional Development Coordinator, Saskatchewan
Regional Economic and Co-operative Development
- Shawn Hermanson, Agri-Business Development Specialist, Sask
Agriculture and Food
- Gerry Holland – Renewal Specialist, Saskatchewan
Agriculture and Food
- Ken Hook, Mayor, Town of Burstall
- Doug Howorko - Provincial Manager for Business Retention
& Expansion, Saskatchewan Regional Economic and Co-operative
Development
- Ken Jensen, Owner, The Crossing Resort
- Al Kildaw, Mayor, Town of Herbert
- John Parker, General Manager, Southwest CFDC
- Connie Redekop - Owner, Marnie's Coffee Shop
- Marty Salberg, EDO, City of Swift Current
- Ken Skibsted – General Manager, Saskatchewan Landing
Golf Resort
- Mark Soper, Southwest Booster
- George Tsougrianis, Owner, Overtime Communications
- Paul Topola, Mayor, Town of Assiniboia
- Anne Weisgerber, Mayor, Town of Maple Creek
- Betty Kramer, Councilor, RM of Gull Lake
- RM of Carmichael
- RM of Deer Forks
- RM of Happyland
- RM of Miry Creek
- Town of Central Butte
- Town of Kyle
- Town of Rockglen
- Town of Ogema
- Town of Leader
- Town of Burstall
- Town of Gull Lake
- Village of Frontier
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